A coordinated and strategic plan for communication and outreach can highlight your library’s value significantly. It can create a common experience and understanding for your library’s community of stakeholders including users, boards, administrators, donors, and social media networks. A strong communications plan keeps the library focused on objectives from the strategic plan and prevents resources from being wasted.
On Wednesday, September 16 at 1 pm CT, Core: Leadership, Infrastructure, and Futures will present the webinar “Creating a Strategic Library Communication Plan to Convey the Library’s Value and Values”. This webinar will outline the purpose and development of a library’s values, mission and vision statements, a strategic plan, a communication plan, and the embedding of that plan in organizational culture.
This webinar is ideal for library managers and leaders.
Presenter: Doralyn Rossmann, Associate Professor and Head of Digital Library Initiatives at Montana State University (MSU) in Bozeman, MT.
Attendees will learn how to create a mission statement, vision statement, values statement, strategic plan, and, ultimately, a communication plan. Learn how to embed these statements and plans in the organizational culture, apply specific tools and templates to create a communication plan for your library, and how to keep a communication plan an actively used resource in your library.
Registration is $43 for Core members
$59 for nonmembers
$129 for groups
Free webinar access for students members of Core
Can’t attend the live event? No problem! All those who register will receive a link to the recorded session for viewing at their convenience.
For more information, including how to register, visit https://bit.ly/2ETSXau. To view other webinars from Core, visit https://bit.ly/3gPEIjV.
For questions about registration, contact ALA Registration at 1-800-545-2433 and press 5, or email registration@ala.org. For all other webinar questions or comments, please contact freuland@ala.org.
Explore more Continuing Education Opportunities from Core
ALA and Core are committed to supporting our members, staff, and all librarians and library workers during these uncertain times. We will continue to offer online learning opportunities and will do our best to accommodate the remote needs of our attendees. We will also continue to offer group registration, providing individual logins for each group member registered for Core webinars. Please contact Core with any questions or concerns.
Core: Leadership, Infrastructure, Futures is a community of library workers in core functions of management and leadership, technical services, and technology shaping the future of the profession by aspiring library leaders, empowering libraries through technology, and preserving resources. Core is a division of the American Library Association.
