We’re excited to announce the call for the 2023 PR Xchange Awards Competition! Libraries everywhere are producing creative and engaging promotional materials: newsletters, program announcements, annual reports, advocacy materials, fundraising messages, reading celebrations, and much more. Now is the time to receive recognition for your library’s dedicated and thoughtful work. The deadline to apply is April 15.
This year’s competition will recognize original materials produced during the 2022 calendar year. Please note that this competition assesses a library’s individual promotional materials, not an entire marketing campaign. Entries are evaluated based on content, design, and originality. They are judged by a team of experts in library marketing, public relations, graphic design, and communications, who select the winner(s) in each category. Library websites are ineligible. Please read the FAQ for more information on the types of submissions we accept.
This year we will only accept digital submissions. If your promotional material is in print, please scan and send it as a digital file. Please do not mail any printed submissions.
Winners will be notified in early May. Winning entries will be on display during the PR Xchange Event during the 2023 ALA Annual Conference in Chicago, IL. The PR Xchange Award chair will contact all those who submitted an entry. Awards will be presented to the winners at the PR Xchange Awards ceremony following the PR Xchange Event in the same space. Award winners need not be present to win but are encouraged to attend.
The PR Xchange is a drop-in style event at the ALA Annual Conference. It will be held on Sunday June 25, at the ALA Conference Exhibit Hall, Special Events Area, in Chicago, IL. Attendees are invited to view and take free copies of award-winning promotional materials from the juried PR Xchange Awards, as well as promotional materials from libraries across North America. Each year, we invite a variety of library marketing experts, John Cotton Dana Awards winners, and library marketing authors to join our event for conversation and exchange of ideas to help attendees learn how to improve their own promotional materials.