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Call for Applications: 2024 PR Xchange Awards Competition

Call for Applications: 2024 PR Xchange Awards Competition

We’re very excited to announce the call for the 2024 PR Xchange Awards Competition! Libraries everywhere are producing creative and engaging promotional materials: newsletters, program announcements, annual reports, advocacy materials, fundraising messages, reading celebrations, and much more. Now is the time to receive recognition for your library’s dedicated and thoughtful work. The deadline to apply is March 15.

This year’s competition will recognize original materials produced during the 2023 calendar year.  It is unique in that it assesses a library’s individual promotional materials, not an entire marketing campaign. Entries are evaluated based on content, design, and originality. They are judged by a team of experts in library marketing, public relations, graphic design, and communications, who select the winner(s) in each category. Library websites are ineligible. Please read the FAQ for more information on the types of submissions we accept.

Submissions will only be accepted electronically. If your promotional material is in print, please scan and send it as a digital file. Please do not mail any printed submissions.


Winners will be notified in May, and winning entries will be on display during the PR Xchange Event during the 2024 ALA Annual Conference in San Diego, CA. The PR Xchange Award co-chairs will contact all those who submitted an entry. Awards will be presented to the winners at the PR Xchange Awards ceremony following the PR Xchange Event in the same location. Winners need not be present to accept their award but are encouraged to attend.

About the PR Xchange Event at ALA Annual
The PR Xchange is a drop-in style event at the 2024 ALA Annual Conference and will be held on Sunday, June 30. Attendees are invited to view and take free copies of award-winning promotional materials from the juried PR Xchange Awards, as well as promotional materials from libraries across North America. Attendees can learn how to improve their own promotional materials by talking with PR Xchange Award winners, John Cotton Dana Award Winners, and other invited library marketing experts.

The PR Xchange Awards, Event, and Competition are coordinated and sponsored by Core’s PR Xchange Awards Committee. Send questions to questions@prxchange-awards.org.

Best of luck to all participants!