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Reflecting on 10 years of the PR Xchange

Reflecting on 10 years of the PR Xchange

Public Services Quarterly recently published a retrospective article of the PR Xchange Awards Competition, written by Mark Aaron Polger, the long-time Chair of the PR Xchange Awards Committee.

The annual PR Xchange Awards Competition recognizes the very best public relations materials produced by libraries in the past year. Entries are evaluated on content, originality, and design by a team of experts in public relations, graphic design, communications, and marketing, who select the winner(s) in each category. This competition evaluates the singular promotional items a library produces, not the entire campaign. The 2024 PR Xchange Awards application is open through Saturday, March 30.

“Reflecting on 10 Years of the PR Xchange” briefly traces the history of the competition and discusses the changes over the last decade. Additionally, the article describes how the COVID-19 pandemic impacted the contest, how libraries pivoted when designing future promotional materials, how judges assess the submissions, and the potential for future growth of the PR Xchange Awards.